Apple iPhone doesn’t need“2 year activation plan”?

Earlier this afternoon Apple posted their 4th iPhone ad, titled “Watered Down“. There was no mysterious 12th icon to report on, but there was one new morsel to speculate upon, and that is the omission of the infamous “Use requires 2 year activation plan” disclaimer at the end of the video. In fact, in going back to the previous videos, many Macenstein readers noticed that tag line has now been removed from the previous 3 videos as well!

Does this mean a long term iPhone contract is no longer required, or simply that Apple marketing figured, “Why scare off potential customers before they get to hold one in their hand”?

Who knows? But internet speculation is what the iPhone has always been about (even since before it was announced), so let’s keep the party going.

Above: The latest set of ads from Apple remove the disclaimer at the end mentioning customers need to agree to a 2-year service contract in order to prchase an iPhone. (Oh yeah, and the tag line and AT&T logo are smaller too, for those REALLY looking to nitpick)